Old Navy commercials annoyingly silly

In the words of Jerry Seinfeld, I'd like to say, "and what's the deal with the Old Navy commercials?"

You must have seen one, if not many of the seemingly endless barrage of them in the past few years with their newer advertising campaign. You know the ones, with the annoying songs that get stuck in your head ("Old Navy, Old Navy, Old Navy performance fleece!"), the bright colors, and the atrocious singing and dancing.

Are they trying to scare away their customers? I'm not here to diss Old Navy, because don't get me wrong, I can often find some cute stuff in there and you really can't beat some of the prices they offer.

Maybe the ad people over at Old Navy's theory is if their annoying theme song gets stuck in your head, then you will buy their clothes. But then again, maybe not. Don't forget the famous cameos in these Old Navy commercials.

No wait. Famous cameos or washed up stars? You be the judge. Think Fran Drescher and Morgan Fairchild. Nothing says cargo pants like the whiny and nasly voice of "The Nanny."

I just saw one the other day with Lil' Kim rapping about Old Navy holiday wear! Quick Kim, come back! You are veering towards the dark side of ruining your credibility. People really do like your music.

For lack of a better word you could call them bizarre. Have you ever really watched one of the commercials? No, I mean really, really watched one, and actually took the time to look at what was going on?

Sure, there have been plenty of times that I have been at my computer typing away and a commercial comes on the TV in the background, and I hear the stupid one liners and songs.

But for once, I actually thought I would give the Old Navy ad campaign a chance, and really sit down to watch one. Hey, maybe I was missing something. I was missing nothing.

It turns out that you don't really have to watch the commercials to sense their annoying nature, and if you do watch them, it just adds to your desire to change the channel.

I can't stand looking at the faces of these overly happy actors with fake smiles and no rhythm, dancing around in a cabin in the woods with Li'l Kim and her posse. And this is all to tell me and the rest of the television viewers that Old Navy Holiday Hoods for the whole family are on sale for $12- 19.50. Blah. Unless Li'l Kim is stuffing those fleeces with $100 bills, she wouldn't get me to buy one that way.

If they are trying to gain viewers' attention, well congratulations, they have more than succeeded in that. But if they were trying to gain customers in doing this ad campaign, they were way off.

More often than not I can picture someone walking by an Old Navy and not going in, just because they remember it took them two whole days to get that stupid theme song out of their head.

Bottom line is that Old Navy should rethink their ad-attack on TV viewers. I don't think that watching "The Nanny" flirt with 20-year-old men is the way to sell "Old Navy, Old Navy, Old Navy performance fleece!"

Shaina Harlow is a senior majoring in journalism and she is sick of Old Navy ads, even if she does like their clothes